And now the news
Jo Ann Spieth-Saylor, Editor
Newspapers aren’t very good at tooting their own horns. In fact, it’s ingrained in those of us who work in the newsroom that we are to report the news, not make the news.
But at least once a year, we should take the opportunity to remind everyone that newspapers are the No. 1 source of local news. And this week, Oct. 2 through 8, is the perfect time to do that as this is National Newspaper Week.
The Corydon Democrat has been Indiana’s leading Blue Ribbon newspaper and Harrison County’s news source for 155 years, and we intend to remain the source for community news for as long as this county exists.
Of course, if you’re reading this editorial, you likely already know what we have to offer.
Sure, you can learn things from various other mediums, but local newspapers provide in-depth details about the goings-on in your community and inform you about others ‘ your neighbors and friends ‘ in the county.
Those other sources usually give just snippets of information, where we’re able to give many more details, often because we were there. The Newspaper Association of America has calculated that the front page of most newspapers in the United States has more words than a 30-minute newscast.
Where else can you find out who has died and who’s been arrested in your community? Learn the scores of your school’s sports teams? See who’s getting married and who has become new parents?
And while we have reporters who go to meetings and events so you can read what’s happening, we also rely on you, our readers, to be our eyes and ears, to let us know when there’s something taking place or a problem that needs investigating or to ask questions for you of our elected officials. Newspapers also provide a forum for advertisers to market their products and services.
But don’t take my word for it.
According to the Newspaper Association of America:
‘Seventy-three percent of adults read a newspaper or visit a newspaper website in an average week.
‘Customers for many products and services are also the heaviest newspaper readers.
‘Newspaper sections provide advertisers with unique targeting opportunities.
‘The newspaper is the most used advertising source for coupons.
‘The newspaper is read by the majority of consumers planning their next vehicle purchase.
‘The Super Bowl attracts about 49 percent of U.S. households, with 70 percent of adults reading a newspaper during Super Bowl week. (And Indiana will be at the center of all that attention when it hosts the big game Feb. 5.)
Sure, newspapers have had to make adjustments in recent years (what business hasn’t had to adapt to this new economy?) as other forms of communication have come along, but those new ideas also give us additional ways to help keep you informed.
So, we’re happy to have you along for the ride. We welcome your comments about how we’re doing as well as those news tips and letting us tell your stories.
Because if it’s of significance to you, it’s important to us.