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Harrah’s pitches Horseshoe brand at Bridgeport

Harrah’s Entertainment, now the parent company of Caesars Indiana at Bridgeport, will re-brand the casino to a Horseshoe casino and ‘intensify a planning process to upgrade customer service and entertainment experiences.’
Las Vegas-based Harrah’s acquired the property as part of the merger June 13 with Caesars Entertainment.
‘It’s very exciting to be able to offer the legendary Horseshoe experience in Southern Indiana,’ said Anthony Sanfilippo, Central Division president for Harrah’s Entertainment Inc.
‘Our guests at the Horseshoe Hammond in northern Indiana and at our other Horseshoe properties in the South appreciate the excellent dining choices, thrilling entertainment schedule, electrifying gaming action, and other energizing experiences that make the Horseshoe unique,’ Sanfilippo said.
‘That’s the same kind of excitement that we will deliver in Southern Indiana: the fun and exhilaration of a big action casino experience, combined with the top-notch amenities that every guests looks for.’
Senior vice president and general manager Ed Garruto, who has been with the property since it opened in late 1998, said guests will be members of ‘Total Rewards, the largest and most preferred’ casino loyalty program. ‘They will have the ability to earn and redeem their ‘comps’ and other benefits locally at the Horseshoe or at any Harrah’s Entertainment-operated casino worldwide.’
The change-over is expected to take a year or more, and planning has already begun to upgrade the dining and entertainment venues to bring them in line with the premium services offered by Horseshoe casinos, said spokesman Brent Burkhardt. Numerous other amenities are also being considered, but the full scope of the capital investment has not yet been fully determined.