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Tourist attractions will be on TV

By JACKIE CARPENTER
Managing Editor
[email protected]

Smile, Harrison County. You’re about to be on camera.
Highlights of tourist attractions will appear on three TV channels during the upcoming travel season, with funding by the Harrison County Convention and Tourism Bureau (CVB).
Director Olivia Orme’s motion at last week’s CVB #meeting to fund the promotional campaign, seconded by Eddie Pitman, passed the five-member, all-smiles board unanimously.
“I’m tickled to death to second that,” Pitman said. “I think it’s a great idea.”
As explained by tourism director Kristey Nielson, the TV ads will “provide a consistent message, over a period of three months, in a time when people are looking for summer activities.”
The promotion includes 30-second morning spots on WLKY (CBS), WAVE (NBC) and WHAS (ABC) beginning June 3 and running through Aug. 19 on Saturdays and Sundays. The commercials will air on CBS Saturday mornings in the 8 to 10 time slot and on the Sunday Morning News from 7 to 9; on NBC Today on Saturdays from 7 to 9 and on Sunday Today from 7 to 9; and on ABC Saturday Morning News from 6 to 10.
The Louisville market includes more than 667,260 viewers; the campaign will cost about $9,900 for 126 spots, Nielson said.
The 30-second spots have already been filmed and are the same as those that have appeared on cable TV.
Nielson said research conducted in 1999 shows that leisure travelers who come to Harrison County plan their trips with less than a week’s notice. The TV spots will, Nielson said, “bring us good exposure as we go into a season that is critical to our area.”
One commercial focuses on outdoor recreation and the other on gaming and sightseeing.
The CVB board also approved billboard advertising on Interstate 64 near Dale, about 50 miles west of Corydon. That will cost $200 a month for six months, Nielson said.

Board chair Michael Wiseman recalled that the Kintner Inn, opened in Corydon by his grandfather, the late Blaine Wiseman, depends on billboard advertising as its Number Two promotional tool. And CVB director Larry Bennett suggested that billboard advertising in the Louisville market might prove beneficial during the TV campaign.
Nielson was asked to obtain estimates for that purpose to present at the next CVB meeting.
Discussion also centered on the possible need for a community-style convention center .

Director Dennis Mann suggested such a facility could also be used by the entertainment industry.
“The Corydon Jamboree is turning people away,” Mann said.
Other possible uses that could generate business would include large wedding receptions or other gatherings.

“I think a conference center would have to fill a community purpose where Caesars does not,” said Chamber director Darrell Voelker, referring to the conference rooms available in Caesars Indiana’s pavillion.
The board decided to visit nearby successful conference centers to learn more details first-hand, including how those are used in other communities.

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